CRM is a business ideology that permeates your entire organization. This ideology puts your customers at the center of your organization. Management decisions, systems, processes, marketing, advertising, sales approach, customer retention programs, product or service enhancements, ongoing support, billing and pricing all revolve around your customer. Your organization's business processes are designed to enhance your relationships with customers and their experience.

Furthermore, your organization's systems are built to constantly gain insight into your customers so that you may customize and continually improve your business strategies with better decisions. Everything about your company is arranged to retain, foster and extend the life cycle of your most valuable asset, your customers.