Zemma Group, formerly Innovative Marketing Associates, has been translating client goals into successful CRM and custom database implementations since 1994. We have a proven track record delivering in CRM and database systems to some of the nation's top technology, financial, retail and sports organizations.

Plenty of companies implement out-of-box CRM solutions. But typically these companies don't fully grasp the power of CRM. This is where Zemma Group comes in. We know CRM inside out — the strengths and weaknesses of the various solutions on the market, the nuances of CRM implementation, the budgetary pitfalls.

In the hands of an expert like Zemma Group, your CRM system or custom database can move your business light-years forward, helping you to attract, nurture and retain the right customers.

The Zemma Group philosophy is simple. The success of your CRM program hinges on seamless integration with your business processes. Garnering support from management and from users is equally critical.

The seven basic requirements of a successful CRM project:

1. Discovery. Before beginning work, we learn about your business processes, needs and goals and all areas of significant opportunity. We help you decide whether your goals are realistic, agree on metrics to define the success of the project and select the appropriate CRM tool.

2. Management Commitment. Success depends on having support not only from the very top, but also from every department head affected by the CRM system.

3. Customization and Personalization. We customize the selected application to your business processes. Zemma Group has the technical expertise to automate business processes and create highly customized data reports.

4. Staged Implementation. One of the biggest mistakes companies make is to try to complete their CRM implementation in one massive effort. Zemma Group defines manageable implementation tasks, so implementation can unfold with minimal disruption.

5. User Buy-in. Zemma Group involves your end users in the process. We ask them to define what they need and how they will use it, before the system launches.

6. Training. Without it, your CRM system is money down the drain. Zemma Group tailors administrative and end-user training to your unique processes.

7. Ongoing Support. Zemma Group offers ongoing customer support to help you fine-tune and expand your system's capabilities and get the most out of your CRM or custom database investment.